Opel Astra 'Speaks for itself'
Integrated campaign
The new Opel Astra's got what it takes to rival the best in its class. The car is so good that it practically sells itself. And, it's the perfect answer to any remnants of brand prejudice towards Opel. So, we allowed the Astra to do all the talking. No fancy words, no supermodels and no Hans Zimmer soundtrack. Just the car in all its glory and bold confidence. The new Opel Astra. Speaks for itself.

(The rest of the campaign assets are loading… We are starting to roll it out across 68 markets from May 2022).
Client - Stellantis
Agency - McCann Frankfurt
Chief Creative Officer - Götz Ulmer
Executive Creative Director - Donovan Bryan
Creative Director - Marion Bryan / Neil Meyer
Art Director - Marion Bryan
Copywriter - Schakir Islamow / Neil Meyer
Account Management - Harris Kantas / Caline Baroud
Head of Production - Jonathan Helmer
Production company - Sehsucht
Director - Antoni Nykowski
Producer - Frauke Fudickar
Sound - Wenke Kleine-Benne (Mermaid Sound)
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