Hello, I'm Neil. š¤
A Creative Director, based in Johannesburg, South Africa.
My journey began in the film world where I dreamed of being a commercials director. I worked as a creative researcher for some of the world's most well-respected directors, learning their craft and attention to detail. It soon became apparentĀ that the story extended far beyond just the film. And so I pursued a career in copywriting instead.
Naturally, thisĀ lead me to the role of creative director where I believe my biggest strengths lie: guiding, exploring, and expanding creative thinking.Ā
My point of view is that aĀ brand experience is never just one thing. It's always everything. From its social media presence to its website to its big TV ads to its internal culture,Ā and everything in between.Ā
I'm here to offer a big picture view on brands and how they show up in the world. A consistent, well-defined voice and a distinctive personality are going to be what sets your brand apart.
TheĀ creative area I'm most interested inĀ is where physical and digital experiences overlap and blur their respective functions.Ā
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Awards are hereĀ š